I like the look of this case. It does have a very clean look to it, and would make a fine desktop case. If I were to build pc's for a business this would be on my top 5 list. I think the simplicity, is what draws me to it. It seems to be designed very well on the inside too. The toolless contsruction is abolutely awesome. For a simple desktop case this is great. The sides folding down is quite neat, different. In situations where quality is more valuable than performance, I do believe the Pininfarina fits quite well. As far as performance/airflow, no it wouldn't be the greatest. The fan wires being short is a definate drawback.
I think everything you've mentioned in the article Matt, is quite relavent to the consumer. You touched on the important factors. I do like the design myself.
Intel C2Quad Q9400 @3.6Ghz | Asus PM5Q Deluxe
| OCZ Reaper HPC PC2-8500 8GB
| XFX Black Edition 260/216| knobs are great for twisting, turning, squeezing and pulling... especially your own..... that's how doors open | Chaos Havok:
grrrr im lagging me | <@Deathspawner>
I wish I was in Windows :-/